About us

Hi there,
We’re Papertoaster.

Our team has been helping companies grow 10x since 2012, so we know what it takes to get results.

Our story

How we got started

Papertoaster’s origins go back to the moment our founder exited his first business. Contrary to popular belief, he realised that growth isn’t a magic formula. Understanding your target audience, seeing their perspectives and thinking their thoughts. Finally, delivering on that and scaling is the key to growth.

We help clients take their businesses from good to great by solving problems. Too often, companies in Southeast Asia focus purely on generating sales. The most effective way to grow a business is by resolving your customers’ problems. You’ll not only delight them, but you’ll also build trust and loyalty.

It’s this approach that has led us to work with companies across a variety of industries. From an e-commerce site in Singapore to a fast-growing start-up in Indonesia, a restaurant group in Malaysia and a beauty company based out of Kuala Lumpur. We’re proud to say our clients range from Fortune 500 businesses to a small restaurant in a lane.

Our culture

What we believe in.

We believe that everything is solvable. We love thinking of marketing challenges as puzzles to be solved with creativity and smarts. At the end of the day, we want to ensure your business grows sustainably by solving problems instead of just creating hype.

Test and make it happen.

 Our marketing process is highly structured. From the early stages of demand and competitor analysis to creative ideation and measurement, we ensure that everything is thoroughly tested with our clients so you’ll never be surprised by results.

Building a long term relationship

We believe in the power of building a long term relationship with our clients. We want to go the distance with you so that we can continue to develop creative solutions for your challenges along the way.

Honesty always wins.

What you see is what you get. We don’t sugarcoat things, we tell it like it is. With us at your side, you’ll always know where you stand and how to make the best decisions for your company.

Results matters most.

We love getting results. We’re not satisfied until we know you’ve got yours. That’s why we’ll go the extra mile and deliver stellar results that will move your business forward.

Our Team

Meet the team

Aisha Teng


Amin Nordin


Karise Tan

Growth & Strategy Manager

John Patrick




We help the world's most famous start-ups to established brands maximize their impact by creating more effective and engaging content. We focus on storytelling that drives real business results, builds community and earns valuable impressions for our clients.